Platinum Jubilee: One in four Britons joined community events, polls | Queen’s Platinum Jubilee
Nearly 17million people took part in community celebrations over the Platinum Jubilee weekend, according to a poll, as the Queen highlighted a ‘sense of togetherness’ in her message of thanks to the country.
The four-day bank holiday also gave high streets across the UK a much-needed boost as shoppers surged.
As the scene outside Buckingham Palace was quickly dismantled, it was hoped that the “kindness, joy and kinship” portrayed by the “humbled” monarch would be a lasting legacy of the celebrations.
According to an ICM survey for the Coalition Togetherwhose Thank You Day campaign inspired street parties across the UK over the weekend, a record 16.75 million people took part in Jubilee community events, or one in four people.
Together Coalition co-founder Brendan Cox said: “This weekend’s Jubilee and Thanksgiving Day has proven to be the biggest community event ever in the UK. The Queen spoke of a spirit of togetherness resulting from the weekend and the figures now show just how widespread that is. The public once again made history.
“Particularly interesting and somewhat surprising is that young people were more likely to participate in community events than any other age group, which bodes well for the future. The weekend also shows how two terrible years of Covid have left the country yearning for opportunities to connect with each other in our communities. Our challenge is to continue like this. »
The poll showed that 4.7 million people helped organize a jubilee event, while around 8.7 million attended a thank-you event and 3.3 million helped organize one.
Sunday’s Platinum Jubilee competition on BBC One drew a peak audience of 8.7 million viewers and an average audience of 6.3 million, the broadcaster said. Saturday night’s Platinum Party at the Palace was the most-watched program of the year so far, with a peak audience of 13.4 million and an average audience of 11.2 million, the BBC said.
Adam Hug, the leader of Westminster City Council, said the borough of Westminster had ‘seen an unprecedented gathering of people’, adding of the competition: ‘It was the most extraordinary event to be held and a collaboration national which worked brilliantly.”
Data from BRC-Sensormatic IQ revealed that total footfall on high streets in the UK increased by 6.9% over the long weekend, compared to the average for May 2022. Total footfall for the whole week rose 17.1% as retail hotspots benefited from the school holidays.
Helen Dickinson, chief executive of the British Retail Consortium, said: “The public took to the streets for the Jubilee celebrations, with footfall in stores seeing significant improvements over the early parts of the long weekend. More and more people went to the stores, many looking for jubilee decorations, garden accessories and new outfits. Thursday saw the best attendance as the public prepared for a weekend of celebrations, from street parties to festivals.
Andy Sumpter, retail consultant at Sensormatic Solutions, said: “Retailers experienced a ‘jubilee jump’ in footfall as the celebrations brought increased traffic from shoppers to the high street. Whether it’s people stocking up for the bank holiday weekend, attending street parties, or using the extra holidays to socialize with friends and family, retail has benefited from the welcome ambient attendance of the celebrations.